Fonzation

I saw this ad on the back of the bus and for a split second I was thinking "what the hell are they talking about?" I mean we all know what they use this quote for most of the time :) But for the yellow card?!?!?!?! Couldnt they think of another catch phrase, ok they did get my attention but I was disappointed knowing it was for the yellow pages! What a poor advertisement, if I wanted to get a copy of the yellow pages, now I changed my mind. I mean, they might as well wrote "size doesnt matter!"