Fonzation

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New Advertising Medium
October 29, 2006
While at Souk Sharq yesterday I noticed this new device at display outside Starbucks at Souk Sharq. It didn't have any advertisements posted but from the pics you can figure out how it works. Basically, pictures are placed on the transparent area on top which rotates at varying speeds. It has slots for four pictures and I guess with the speed it could look like a short film. I called Fady from Impact BBDO when I saw this and as usual, he had me picture it since he is always on the look-out for new advertising innovations.


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posted by Fonzy @ 10/29/2006 01:20:00 PM  
6 Comments:
  • At 10/29/2006 01:34:00 PM, Anonymous izzi said…

    oh! ok! so whats else is up!

     
  • At 10/29/2006 03:33:00 PM, Blogger mark said…

    u can see a working one at marina mall near second cup.

     
  • At 10/29/2006 03:40:00 PM, Blogger The Criticizer said…

    Yeah, the one at Marina Mall near 2nd cup had been working there for quite a while now and I must say, with its video ads, it sure does look unique.

     
  • At 10/29/2006 03:52:00 PM, Blogger Fonzy said…

    izzi. nothing much.. and u?:)

    mark, criticizer.. thanks for the tip. will keep a look out next time im there.

     
  • At 10/29/2006 06:51:00 PM, Blogger Rita said…

    fonzy... this medium was launched at the start of this year and a few of them were placed in Virgin for a few months and there is one now as the guys previously stated next to second cup. In my opinion it is a failed medium.

    I like the video mupis at abc achrafieh. I dont know why they didnt get them here. Beats the plasmas, the walking plasmas, and these circular things anyday.

    The video mupi is used for ads, news, headlines, business.

     
  • At 10/29/2006 09:13:00 PM, Blogger Maze said…

    Very innovative...i noticed it in marina around a month ago...

     
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About Me

Name: Fonzy
Home: Kuwait
About Me: In brief, I graduated from LAU in Lebanon with a double major in Busines Computer and Banking & Finance. Worked in many pubs and night clubs as a DJ, PR, and Security Comptroller. Now I'm in Kuwait.... been here since September 2005. Im working two jobs, one in the morning and the other in the afternoon, and a third project is on the way, which will be a great hit if it works out and i sleep max 5 hours a day. Its a chilled life, mostly work, and occasional outings. In Kuwait, I use my brain cells, then go to Lebanon and burn them:D But one fact remains unchanged and will always be.... I MISS LEBANON!!!!!
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